What is a programmatic trade desk? More simply, a trading desk is a platform that helps marketers manage their programmatic media buys in real time across all channels. In addition to display, trading desks can give you access to native ads, paid search, social, TV, and video.
Is The Trade Desk a programmatic platform? To execute the media plan, we started with The Trade Desk programmatic platform to reach our audiences across channels including digital and mobile video, Connected TV, and display advertising. We are also thrilled to promote the shorts during college basketball this March through the power of our platform.
Is trade desk a DSP? Los Angeles – October 31, 2017 — The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, earned the top Net Promoter Score for Demand Side Platforms (DSP) in the latest Programmatic Intelligence Report from Advertiser Perceptions.
What is The Trade Desk in advertising? The Trade Desk plays in the ad-tech space, offering a marketplace that allows customers to purchase various types of advertisements to run global campaigns in digital media such as display advertising, social media, and advanced TV.