What does an agency trading desk do? An agency trading desk is an agency that uses one or more DSPs to facilitate programmatic ad buys for their clients. In addition to giving clients access to multiple DSPs, agency trading desks offer additional services such as campaign management and data analytics.
What is an ATD advertising? An agency trading desk (ATD) is a service provided by some advertising agencies, to which clients can outsource their programmatic media buying efforts. The trading desk manages most or all aspects of buying, managing, fulfilling and reporting on media purchased on the advertising exchanges.
How does trade desk make money? This is important: The Trade Desk primarily generates revenue by charging their clients, which are ad buyers, a percentage of gross spend on the platform. Typically, you would expect to see these metrics moving at relatively the same rate, and that’s what’s happened.
What is a publisher trading desk? The Publisher Trading Desk allows you to leverage the power of the Adform DSP to extend your existing inventory, buy house ads, or to help advertisers engage with your audience across multiple platforms.